MyTubeLickr

Online sculpture, 2007


Details:

In the middle of the past decade the world wide web started reshaping. Social networks began to flourish giving users the possibility to publish and distribute content through pre-defined channels for free. The design of those services aimed to reflect their friendly attitude towards the user. Fancy and cute icons seem to say "look at me, I am easy to use and trustable! Try me, I'm yours!"


I started collecting graphical elements typical for the so-called Web2.0 and arranged them using Apple's iWeb software in order to build an online portfolio. When a large amount of these graphical elements are displayed together their message seems to become even more clear.


In my book You As In User - Audience Economics And The Web you can read a more thorough investigation of this phenomenon. An updated, shortened version can be found in Digital Folklore by Olia Lialina & Dragan Espenschied. ↓ .pdf















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